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The recent news about Coty Inc. purchasing a majority stake in Kylie Jenner`s cosmetics brand, Kylie Cosmetics, has been making waves in the beauty industry. The $600 million deal gives Coty a 51% stake in the company, with Kylie Jenner remaining the face of the brand and creative lead. The agreement is expected to close in the third quarter of 2020, pending regulatory approval.

The purchase agreement between Coty and Kylie Jenner is a strategic move for both parties. For Coty, the acquisition of Kylie Cosmetics provides access to a younger demographic and a strong social media presence. Kylie Cosmetics has over 270 million social media followers, and the brand`s popularity has only continued to grow since its launch in 2015. Coty hopes to leverage this popularity to increase sales and profits for the company.

For Kylie Jenner, the deal allows her to focus on the creative aspects of the brand while also benefiting from Coty`s experience and expertise in the beauty industry. Coty owns a number of other well-known beauty brands, including CoverGirl, Rimmel London, and OPI. Kylie Cosmetics will now be able to tap into Coty`s distribution channels and global reach, which should help to expand the brand`s audience.

The purchase agreement also includes plans for Coty to launch new Kylie Cosmetics products and expand the brand into new categories. Kylie Jenner has already been working on developing a skincare line, which could be the first new product category to launch under the new partnership. Coty also plans to invest in the brand`s direct-to-consumer business, which has been a key factor in Kylie Cosmetics` success to date.

The deal between Coty and Kylie Jenner represents a significant shift in the beauty industry, as influencer-led brands continue to gain prominence. Coty`s acquisition of Kylie Cosmetics is one of the largest deals in this space to date, and it marks a major milestone for both companies. With Kylie Jenner`s creativity and Coty`s business savvy, the future looks bright for the Kylie Cosmetics brand.